Understanding the CCPA (California Consumer Privacy Act)

Ever wondered what becomes of your data when you provide it to companies? The 2018 implementation of the CCPA (California Consumer Privacy Act) increases your personal data control. But precisely what is CCPA, and how does it affect you?

What is CCPA?

You can secure your personal information under the CCPA. It grants Californians new rights like the ability to request the deletion of personal information and the knowledge of what personal information companies gather about them. It also protects you from prejudice for using these rights and allows you to refuse to have your information sold.

Updated Rights as Per the CCPA (California Consumer Privacy Act)

Then what are your CCPA rights?

• Right to Know: Businesses have to tell you what personal information they keep and how they use it.
• Right to Delete: You can ask businesses to delete the information they have collected about you, with some limitations.
• Right to Opt-Out: You may instruct companies not to sell or share your personal information.
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Limit: You can restrict how businesses use sensitive personal data.

How to Make the Most of Your Rights

Right to Know and Delete: Contact companies directly to request data or deletion—they must respond within a set timeframe.

Right to Opt-Out: Use global privacy control tools or look for a “Do Not Sell My Personal Information” link on a business website.

You may also request corrections or limitations on the use of your data through direct communication with businesses.

Social Responsibility of Businesses

Businesses must:

• Respond to consumer requests
• Provide clear privacy notices
• Avoid discriminating against users who exercise their rights
• Assign someone to manage data privacy concerns

Effect of Proposition 24

Proposition 24 (2020) expanded the CCPA by adding new protections that took effect on January 1, 2023. These include stricter limits on sensitive data usage and the right to correct inaccurate information.

Why Does This Matter?

CCPA gives you power over your personal data. In a world where data is incredibly valuable, understanding who has your information and how it’s being used is essential. This law helps safeguard your privacy and gives you more control.

Remember: every time you share your data, you have rights. Stay informed and exercise them to protect your privacy.

Seeking Further Information?

You can contact the California Department of Justice for additional information. Take charge of your data privacy and maximise your CCPA rights.

What Praeferre Does to Follow CCPA

Praeferre is dedicated to protecting your personal data and fully complies with the CCPA. We:

• Provide clear disclosures on the data we collect
• Allow easy access, deletion, and opt-out options
• Ensure secure storage and protection of your information
• Implement responsible data-handling processes

Praeferre safeguards your privacy by maintaining strong compliance with the CCPA.

Ten Common CCPA Questions

1. What is CCPA?
   New rights for Californians regarding their personal information gathered by businesses.
2. Who is protected under CCPA?
   All Californians have rights to access, delete, and opt out of the sale of their personal information.
3. What information categories does CCPA cover?
   Identifiers, personal traits, commercial data, biometric information, online activity, geolocation, and employment details.
4. How can I use my right to know?
   Ask businesses what data they collected, its sources, and how it is used or shared.
5. What is the right to delete?
   You may request deletion of collected personal data, with some exceptions.
6. How do I prevent my data from being sold?
   Use the “Do Not Sell My Personal Information” link on a business website.
7. What if a company refuses my request?
   You may file a complaint with the California Attorney General.
8. Are there exemptions?
   Yes — nonprofits, government agencies, and certain data categories are exempt.
9. How has CCPA affected data brokers?
   They must register with the state and disclose their practices.
10. Can I submit a CCPA request through an authorised agent?
    Yes, authorised representatives may submit requests for you.

To learn more about Praeferre’s CCPA-compliant practices or how to exercise your rights, visit our privacy statement or contact customer support.

Have questions about the CCPA? Drop them in the comments — we’re here to help you protect your personal information.