Last Updated: 02/12/2025

This Cookie Policy explains how Praeferre uses cookies and similar tracking technologies on our website and platform. These tools help improve performance, enhance user experience, and support essential security and operational functions.

1. What Are Cookies ?

Cookies are small text files stored on your device when you visit a website. They help websites function correctly, remember your preferences, and gather analytics to improve performance.

2. Types of Cookies We Use

A. Essential Cookies

These cookies are necessary for the website to function. Without them, certain features and secure areas may not be accessible.

• Authentication and login management
• Security and fraud prevention
• Load balancing and platform performance

B. Performance & Analytics Cookies

These cookies help us understand how users interact with our website, allowing us to improve navigation, reduce loading times, and enhance content.

• Google Analytics
• Platform usage metrics

C. Functional Cookies

These cookies allow the website to remember preferences and provide a smoother browsing experience.

• Language preferences
• Form settings
• User experience personalisation

D. Marketing & Third-Party Cookies

These cookies support outreach and remarketing efforts. They are only used if you explicitly accept them through our cookie consent banner.

• Advertising optimisation
• Campaign tracking
• Performance analysis from third-party tools

3. How We Use Cookies

Praeferre uses cookies to:

• Enable secure login sessions
• Improve website speed and user experience
• Analyse traffic and performance
• Provide personalised content or preferences
• Monitor platform usage for quality and security

4. Managing Your Cookie Preferences

When you visit our website, a cookie banner allows you to accept or reject non-essential cookies. You may also modify your preferences at any time through your browser settings.

You can:

• Block or delete cookies
• Disable all non-essential cookies
• Restrict third-party cookies

Please note: disabling essential cookies may affect core website functionality.

5. Third-Party Cookies

Some cookies on our website are provided by trusted third-party partners such as:

• Google Analytics
• Cloud hosting providers
• Security monitoring services
• Performance optimisation tools

These partners operate under GDPR-compliant agreements and follow strong security standards.

6. Disabling Cookies

You can disable cookies directly from your browser. However, doing so may limit functionality such as login, dashboard performance, and secure user sessions.

7. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or the tools we use. The most recent version will always appear here.

8. Contact Us

For questions regarding this Cookie Policy, contact us at: contactus@praeferre.com

Address: Quadrant House, 4 Thomas More St, London, E1W 1YW, United Kingdom