Cookie consent, ad-tech data flows and AI content tools — the sector regulators keep fining.
Ad-tech and cookie consent failures have produced some of the largest recent GDPR fines anywhere in the world, and marketing teams are simultaneously the heaviest adopters of generative AI for content and campaign work. The combination of large-scale personal data profiling and fast-moving AI tool adoption makes this sector a recurring regulatory target.
Five questions media, marketing & advertising teams rarely have a clean answer to
If any of these make you pause, that pause is the gap Praeferre exists to close.
“Could you evidence a lawful basis for every audience segment your ad platforms are currently targeting?”
See how — GRC Automation“Are campaign briefs containing customer data being pasted into AI copywriting tools unchecked?”
See how — AI Data Leak Protection“Do your ad-tech and analytics vendors' data flows actually match what your cookie banner discloses?”
See how — Third-Party Risk Management“Has your campaign microsite or landing page infrastructure ever been penetration tested?”
See how — Penetration Testing“If a regulator opened an inquiry into your consent practices tomorrow, who would own the response?”
See how — DPO as a ServiceQuestions we get asked
The ones this page is built around are GDPR, CCPA / CPRA and UK GDPR. Praeferre monitors all of them from a single engine, alongside anything else on the frameworks list and your own internal policies, so you are not running a separate programme per regulation.
Usually not in intent but in evidence. The questions above are the ones that tend to cause a pause — for example: “Could you evidence a lawful basis for every audience segment your ad platforms are currently targeting?” Closing that kind of gap, and being able to show it is closed, is what the platform is for.
Most often GRC Automation, AI Data Leak Protection, Third-Party Risk Management, Penetration Testing and DPO as a Service — the modules the questions above map to. They share one data model and one dashboard, so evidence gathered for one framework counts towards the others.
Yes. Custom and internal frameworks are modelled in the same engine as the statutory ones, so an internal standard, a contractual commitment to a customer or a sector code of practice is monitored and evidenced the same way.
See what Praeferre would surface in your environment
A short discovery call is enough to map which of these questions are already answered — and which aren't.