Sector · Media, Marketing & Advertising
Cookie consent, ad-tech data flows and AI content tools — the sector regulators keep fining.
Ad-tech and cookie consent failures have produced some of the largest recent GDPR fines anywhere in the world, and marketing teams are simultaneously the heaviest adopters of generative AI for content and campaign work. The combination of large-scale personal data profiling and fast-moving AI tool adoption makes this sector a recurring regulatory target.
Questions worth asking yourself
Five questions media, marketing & advertising teams rarely have a clean answer to
If any of these make you pause, that pause is the gap Praeferre exists to close.
USE CASE 01
“Could you evidence a lawful basis for every audience segment your ad platforms are currently targeting?”
See how — GRC AutomationUSE CASE 02
“Are campaign briefs containing customer data being pasted into AI copywriting tools unchecked?”
See how — AI Data Leak ProtectionUSE CASE 03
“Do your ad-tech and analytics vendors' data flows actually match what your cookie banner discloses?”
See how — Third-Party Risk ManagementUSE CASE 04
“Has your campaign microsite or landing page infrastructure ever been penetration tested?”
See how — Penetration TestingUSE CASE 05
“If a regulator opened an inquiry into your consent practices tomorrow, who would own the response?”
See how — DPO as a ServiceStart your compliance journey
See what Praeferre would surface in your environment
A short discovery call is enough to map which of these questions are already answered — and which aren't.